Campaign and multi-event design for milestone anniversary

On May 10, 2025, NSF commemorated its 75th anniversary. In the many months leading up to the anniversary, large scale strategic and creative events, activities, and communications were planned and executed. I led the creative team charged with designing materials for the campaign and planned activities. Though administration priorities required pivoting many of our plans, our efforts to engage the community and provide communication resources for their commemorative events ensured fruitful recognition of the milestone anniversary.

A cohesive design treatment for the 75th anniversary and sub-branding of related activities and campaigns drove our development of extensive visual assets including digital graphics, presentation slides, templates, pins, coins, patches, shirts, fact sheets and more.

A commemorative medallion celebrating 75 years of discovery and innovation, with details about the anniversary from 1950 to 2025, on a wooden surface.

Banner celebrating 75 years of discovery and innovation by the NSF, with logos of NSF and NSB, a globe, and a network background.

A comprehensive portal of assets provided resources for NSF’s internal and external communities, including visuals and designs to use when communicating about supporting activities, such as NSF STEM Day.

Academic institutions, research facilities, and museums utilized the NSF STEM Day templates and visuals in their event promotions, significantly bringing awareness to the milestone anniversary and local opportunities to celebrate science. This proved critical for public engagement when NSF scaled down the activities that the agency was able to pursue.

Below are examples of how external users implemented the 75th anniversary and NSF STEM Day design treatments in their activities.

A colorful digital flyer celebrating NSF 75 Years of Discovery and Innovation. The flyer announces the NSF 75th Anniversary STEM Day on May 10, 2025, from 10 AM to 4 PM at Milwaukee, featuring water-related activities and stops, with images of water towers, parks, and cityscapes in circles.

A poster for NSF STEM Day at the Oregon Museum of Science and Industry (OMSI) on Saturday, May 10, from 10 am to 5 pm. The poster features science and technology icons, including a brain, an atom, gears, and a circuit.

Event flyer celebrating NSF's 75 years of discovery and innovation, promoting an NSF STEM Day event with details about date, time, location, activities, keynote speaker, and contact information.

A woman speaking at a podium labeled 'NYU Arts & Science' during the NSF STEM Day event, with a large screen behind her displaying logos of NSF, NYU STEINHARDT, NY Public Schools, EDC.org, and College of Staten Island, and text mentioning 75 years of NSF and the theme 'Empowering Discoveries and Innovation to Transform the Future.'

A notable campaign highlight was repurposing our custom-illustrated vintage research facility posters into a coloring book for NSF STEM Day. This engaging activity was made widely available for educators and students to print on their own, enhancing awareness of NSF’s extensive research facilities among broad audiences and providing a high-quality memento from a day of celebrating science.

Cover of a coloring book titled 'U.S. National Science Foundation Facilities Coloring Book' featuring a black-and-white illustration of a solar telescope and crayons, celebrating NSF STEM Day and 75 years of NSF.

Line drawing of the Vera C. Rubin Observatory in Chile with a starry sky, including a spiral galaxy, above the building.

Black and white line drawing of a research vessel named Taani sailing in a river with a large arched bridge in the background, under a partly cloudy sky, with text describing it as a scientific research vessel from Oregon.