Campaign and multi-event design for milestone anniversary
On May 10, 2025, NSF commemorated its 75th anniversary. In the many months leading up to the anniversary, large scale strategic and creative events, activities, and communications were planned and executed. I led the creative team charged with designing materials for the campaign and planned activities. Though administration priorities required pivoting many of our plans, our efforts to engage the community and provide communication resources for their commemorative events ensured fruitful recognition of the milestone anniversary.
A cohesive design treatment for the 75th anniversary and sub-branding of related activities and campaigns drove our development of extensive visual assets including digital graphics, presentation slides, templates, pins, coins, patches, shirts, fact sheets and more.
A comprehensive portal of assets provided resources for NSF’s internal and external communities, including visuals and designs to use when communicating about supporting activities, such as NSF STEM Day.
Academic institutions, research facilities, and museums utilized the NSF STEM Day templates and visuals in their event promotions, significantly bringing awareness to the milestone anniversary and local opportunities to celebrate science. This proved critical for public engagement when NSF scaled down the activities that the agency was able to pursue.
Below are examples of how external users implemented the 75th anniversary and NSF STEM Day design treatments in their activities.
A notable campaign highlight was repurposing our custom-illustrated vintage research facility posters into a coloring book for NSF STEM Day. This engaging activity was made widely available for educators and students to print on their own, enhancing awareness of NSF’s extensive research facilities among broad audiences and providing a high-quality memento from a day of celebrating science.
